As the founder of Conscious Creative, Cheri serves as its creative director, photographer and manages new business relations. After several years working as a professional photographer in Miami Beach, she moved to Los Angeles where she attended UCLA for graphic design and worked as a freelance designer, working mostly on entertainment and corporate design. She has been a graphic designer for over seven years and a photographer for over a decade, and has worked for and with such companies as Warner Bothers, DreamWorks, Universal, Disney and AT&T. Upon realizing that these corporate markets did not satisfy her soul, the idea for Conscious was born. In 2001, Cheri moved to the Bay Area and started Conscious Creative where she can dedicate all of her creative skills to bettering the planet. She is committed to increasing awareness around sustainable business practices, helping the environment and supporting the local community. You can view her personal photography website at cherilarsh.com
BWA is an advertising agency that focuses on public health issues such as cancer, HIV/AIDS, and other sexually transmitted diseases. I worked with a small team to create awareness campaigns such as "Healthy Penis" and "HIV Stops with Me."
As a freelance designer and production artist in Los Angeles, I worked on corporate and film industry projects for clients such as DreamWorks, Sony, Warner Brothers, Disney and Kenwood. Some of my agency clients included Sagon-Phior, McCann-Erickson, Rabuck/Carnie Advertising, Terry Hines Advertising, and Foote, Cone & Belding.
I worked with art directors and designers to produce retail catalogs for companies such as Macy's, Dillards, Burdines, and others. I received on the job training for publishing apps like QuarkXpress and Illustrator.
My responsibilities included assistant product photographers, building sets, handling of large format film and managing props.